I’ve been lucky enough to make my way to Phoenix for Super Bowl LVII this year, doing the pregame rounds on radio row while creating some excellent content with Covers.
From the moment I touched down, it was very clear that Super Bowl LVII is sports betting’s Super Bowl.
The buildings are plastered in 20-story ads for sportsbooks, billboards flash with promos and bet bonuses, and the biggest footprints in the Super Bowl media center belong to the bookies, with places like Caesars, FanDuel, and DraftKings featured prominently.
And even though sports betting has been legal for a few years now, it still blows me away to see the NFL and sports gambling strolling hand-in-hand into the Arizona sunset.
I’ve been doing this thing …